The future of fashion marches forward. Makes your heart skip a beat, doesn’t it? That’s the point.

With the new LV line, you really will be able to wear your heart on your sleeve. Decorative jewelry, which can be placed on bags and wallets, will change record your mood through elements like a heightened heartbeat. There are three designs (available in either silver or gold) that mirror the symbols on the monogram pattern.

Louis Vuitton and Ogilvy NY have partnered to produce jewelry that uses HERM (heart and emotion rate monitor). The information is downloaded to a smartphone app that records this information on a map, and creates a “heartbeat path.” This drives home the point of emotion, memory, and travel.

My favorite part? The LV stores in NYC will register the collective emotion of registered wearers inside it, which will cause the building to change color. The brighter the hue, the more intense the collective excitement of LV aficionados.

This post is tagged Louis Vuitton