Well, sophistication, at least with a healthy dose of brand identification.

The Sobe clutch ($895) comes in two colors: amarante (shown) and sunset orange. It’s cute, but does the logo have to be so monumental? At least it’s not wrapped in monogram wrapping paper, but it’s still really an ad for LV. In this age of post-excess, how will designs, and brands that employ these looks, fare?

I just read an interesting Reuters article about the undeniable shift in aspirational consumption. The key to survival lies in the messaging of heritage, quality, and innovation. The money being spent is an investment for the long term, rather than a conspicuous display of logos.

We’re talking depth over flash.

Tiffany’s is one company that’s lasted through the Great Depression, and will certainly last through this recession (more than I can say for their formerly free-standing Iridesse stores).

What do you think — is this design one that you would wear proudly in this decidedly more somber era? If you’re a top 1%’er in terms of world wealth, then I’m willing to bet that the answer is yes. But what if you’re still more aspirational in nature — would you buy….or, invest in this to wear for years to come?

This post is tagged business trends, Louis Vuitton, trends